Slow Money is encouraging one million Americans to invest 1% of their assets in local food systems.  Some local organizations are encouraging parallel initiatives to shift purchasing locally. Inspired by the New England Local Business Forum which encourages a 10% purchasing shift to local, independent businesses, Transition Colorado will spearhead a “10% Local Food Shift” campaign to encourage local residents, restaurants and institutions to shift 10% of their food purchases to locally grown sources. The impact of this shift could be considerable. They estimate that if Boulder County citizens would purchase only 10% of the food they need for home use directly from county farmers, this would produce $37 million of new annual farm income in Boulder County — an amount equivalent to more than all of the 2007 farm sales in the county. And if 10% of their restaurant purchases were shifted to local food, that would add another $29 million annually into the local food economy. This is but one indication that stimulating local food sales could significantly strengthen the local economy. In Wisconsin, residents are encouraged to spend 10% of their grocery budget on local food over a 10-day period to raise consumer awareness about the advantages of local food. In New Hampshire, efforts are underway to replace 10% of school cafeteria food with locally grown produce. Burlington (VT) economist Doug Hoffer estimated that if Vermont substituted local products for only 10% of the food imported to the state, it would result in $376 million in new economic output, including $69 million in personal earnings from 3,616 jobs.